New Concierge Care Option at Beaufort Memorial Expands Primary Care Services

Beaufort Memorial is expanding primary care options in the Lowcountry with the addition of Beaufort Memorial Concierge Care, a membership-based model designed to foster personalized service and an expanded level of access for its patients.

“As our region continues to grow and change, Beaufort Memorial is committed to adapting to meet the healthcare needs of the Lowcountry,” said Beaufort Memorial President and CEO Russell Baxley. “Concierge medicine gives us another way to deliver primary care in Beaufort and Jasper counties for patients who might be looking for a more direct, personalized healthcare experience.”

Board-certified family medicine physician Dr. James Frost is joining Beaufort Memorial Concierge Care. He founded Signature Health and Wellness in Hardeeville more than 20 years ago, and in July 2026, his practice transitioned into the Beaufort Memorial network of care.

This fall, Beaufort Memorial will further expand its Concierge Care program with the addition of another experienced physician and a location on Hilton Head Island.

Concierge Care is a membership-based model that allows patients to receive customized care for their lifestyle. Benefits of this healthcare model include:

• Availability of same-day or next-day appointments when necessary
• Flexible scheduling and extended visit times due to smaller patient panels
• Direct, 24/7 access to communication with your provider via phone, text or email
• Streamlined coordination of specialty care
• Personalized healthcare navigation

The biggest difference between the concierge model and traditional primary care is the membership fee and the increased level of access.

The annual membership fee for Concierge Care covers access to care; all services — including routine wellness visits, lab work, imaging or specialty care — will still be billed through insurance.

About Dr. Frost

Dr. Frost builds relationships with his patients as a physician with Beaufort Memorial Concierge Care, providing accessible primary care services and works with his patients to prevent, diagnose and treat a wide range of acute and chronic illnesses like diabetes and hypertension.

A Baltimore native, Dr. Frost initially considered a career in veterinary medicine, but his path changed after seeing the compassionate, skilled care his father, also a physician, received during lung cancer treatment.

After serving in the U.S. Air Force and retiring as a Major, he opened Signature Health and Wellness while maintaining privileges at area hospitals, including Beaufort Memorial Hospital.

“I became a physician to truly know my patients as people, not numbers,” he said. “Concierge care allows me to build relationships and focus on what matters most to each individual.”

He lives with his wife Nicole, daughter Nora and three “crazy” dogs in rural Jasper County. He’s an avid gardener, Gentleman Farmer and amateur computer geek.

To enroll in Beaufort Memorial Concierge Care with Dr. Frost or to learn more about the program, call 843-815-5211 or visit BeaufortMemorial.org/ConciergeCare.